black in a multi-culti world, Common sense, cultural absurdity

Our Own Worst Enemies.

My black card was due to be revoked years ago, along with Clarence Thomas and Thomas Sowell, by the likes of people who have no credibility at all on issues that matter most. They have worldwide platforms yet sit idly by when they should make some noise or at least call out self-destructive nonsense.

I saw these pictures of Charlize Theron and her son several months ago, and was quite frankly, speechless. It was one of those moments when I was offended viscerally, as a black woman, and that doesn’t really happen very often to tell you the truth. My outrage meter was damaged beyond repair several years ago. Or at least, I thought it was.

With news of Bill Nye the Pervert Guy making the rounds, it was easy to be reminded of the assault this generation of children is under. It was also a reminder of the disgust I felt at the realization that this white woman, adopted a young black boy and started dressed him up as a girl because he “identifies as female”.

Yesterday I decided to see what the black media had to say about all this. There was the expected outrage one would expect to find on social media. There were small black-authored blogs who expressed their dismay, but that’s not what this search was about. Instead, I was looking for condemnation from the big guns of black media: BET, Ebony, Essence, et. al.

I found nothing. BET offered a very neutral presentation of the story. On this, they decide to be “just the fact, ma’am”. Rather than deal with it head on, Ebony dismissed the relevance entirely and used it a jumping off point for another round of “how black men are failing black women.”   Because the crisis in the development of black boys is not at all connected to the way they will connect with their women later.

Let’s just bash men now, and never mind how they got to be that way. If there is a high level of misogyny found among black men (and I’m not at all convinced that this is true), it’s their own fault. Upon turning 21 years old, Jerome just woke up one morning and decided, “I thnk I’ll mistreat women.” Does that even sound plausible?

This isn’t  the only instance of short-sightedness to be found in the way black America approaches issues of importance, the way we major on the minors. Given the extensive bit of debate that has taken place here on the subject of black wealth or the lack thereof, this story was of interest as well.

Shea Moisture is a very successful black-owned beauty products company. It got its start catering to the needs of the fast-growing numbers of black women who were shunning the tradition of straightening our hair and deciding to go back to our roots. Go to any big box store in the country which sells health and beauty products, and you will find a hefty amount of shelf space devoted to Shea Moisture.

Since their products are all healthy and natural based, they can be used by anyone. I have, on a few occasions, noticed their products being purchased by women of other races at the supply store I frequent. In a bid to increase their revenue share (black women only make up about 7% of the American population), they launched an ad campaign to attract women of other races. Since the ad was targeted at a wider range of women than just those f us who are already aware of and patronizing Shea Moisture, the ad included a plurality of the women they were trying to attract.

Backlash ensued, complete with calls to boycott Shea Moisture. I fail to see how this is helpful to the push to increase the amount of black wealth in the U.S.

So…they ignore the public and unapologetic emasculation of a future black man because the black “elite” long ago sided with the sexual deviancy community. Then they decide to cut a hugely successful black-owned company off at the knees because they want to sell their products to more than 7% of the consumer market.

We really are our own worst enemies.






12 thoughts on “Our Own Worst Enemies.”

  1. Sometimes. We all are. I know I am on multiple fronts.

    P.S. I LOVE Shea Moisture products, my skin is always dry and nothing works like their soap and lotions. Shampoos and conditioners are too heavy for my Hair texture though.

    In any case, Charlize Theron, Angelina Jolie, Sandra Bullock…the whiteosphere distresses over them so much but lets face it, they’re bat guano nuts outliers with more money than sense and on some level all us People magazine readers (/s) know that, just like we know soap operas are fluff and fantasy.

    It’s not right for anyone to help a child along on a false path and then present them as some ideal for the rest of us. It’s the Fringe demanding the rest of the canvas cater to it. I detest it no matter whence it’s direction or form.

    Your perspective of what black media has to say is more informed than mine so I defer to your judgment of it in the particulars, but anyone who just lets this stuff slide without criticism is only hurting the population it purports to represent or reflect.


  2. Yes, their products are good and they are smart to expand their customer base through advertising. Even though you have no use for their hair products, if they can get more customers like you using their skin products, or white and Latina women with thicker curly hair -of which they are many- to use their hair stuff, why shouldn’t they?

    But yes, we are all in many respects our own worse enemy. However, some people can less afford the folly than others.


  3. Ebony might still be black owned, but Essence and BET, like the most media are owned by white people. There was an unfortunate shift in the content after they were sold. Black people in general seem to be disgusted by the way she has made that poor child into her transgendered pet (hence the social media outrage) but the white owned media is not going to fight with the gay mafia over a black child. Even black children who are kidnapped are ignored by mainstream media for the most part.

    As far as black people, black net worth and Shea Moisture goes – from what I can see they are being boycotted because they insulted their main consumers, not because they wanted to expand. Plenty of companies manage to sell products to people of different racial backgrounds without doing that and they could have easily avoided the mess that they are in. They are not getting this reaction because they want to expand. BTW – the owners of Shea Moisture are not the descendants of African slaves. They are Nigerian and irrelevant to the previous discussion on networth.


  4. BTW – the owners of Shea Moisture are not the descendants of African slaves. They are Nigerian and irrelevant to the previous discussion on net worth.

    Thanks for the intel.


  5. Oh and had the black, but not African American owners of this company hired even a single African American to their marketing department they would’ve know why this particular ad wouldn’t go over well and why their follow up remarks would only make things worse.


  6. A couple of more thoughts – Thomas Sowell and Clarence Thomas “had their black cards revoked” because they embraced the negative and anti-black propaganda that passes for conservative discourse on black issues. I am outspoken in real life and online about these issues and the problems with liberalism but I also recognize the conservative anti black propaganda for what it is. No one has ever come for my black card.

    So…they ignore the public and unapologetic emasculation of a future black man because the black “elite” long ago sided with the sexual deviancy community. Then they decide to cut a hugely successful black-owned company off at the knees because they want to sell their products to more than 7% of the consumer market.

    We really are our own worst enemies.

    Your conclusion here is a little off. The owners of Shea Moisture are not part of “we” meaning the American descendants of African slaves. They are outsiders that African Americans
    made wealthy. Those outsiders then turned around and said (tweeted) that they should be allowed to treat African Americans in the same shabby way that many white and asian owned companies do. I am thrilled that so many black women had enough self respect to say no.

    Black people are just about the only ones that I see openly speaking out against the LGBT. I actually think that since we have little power and can least afford the gay mafia backlash that we should be less vocal about it. Let so called conservatives make themselves useful and actually conserve something! Black people don’t need to fight their battles for them while also being demonized by anti-black conservative propaganda.


  7. 1- Having thought about it (and actually seeing the ad which I hadn’t seen earlier and only just found a bit ago) I will concede that this was NOT smart advertising.

    2- I suspect that any African Americans who were on the team that made this were certainly not female.

    3- I hope they learned the lessons here, such as put as least one 4C chick in any hair care ad and use these more diverse casts for the skin care line. But I still think, given that a number of black owned companies are biting at their heels (including my favorite product), it made sense to branch out and target other women.

    3- I prefer The Mane Choice, for myself. It is more expensive by a good bit, but I like it much better. When I am budget cutting for whatever reason however, Shea Moisture is the product I go to and I don’t really see that changing.


  8. Yeah, The Mane Choice is so much better than Shea Moisture.

    I don’t think that so many black women would’ve cared if they’d made a few haircare ads directed at nonblack women. They make products for all different hair types and makeup for a wide range of skin tones. The commercial in question was narcissistic garbage created by some white women who for some reason insisted on inserting themselves into a typical black experience and then erasing black women. It was both strange and terrible marketing. The follow up tweet agreeing with that black woman hating pimp about the having the right to mistreat black women was even worse. That was almost certainly written by a black man. LOL.

    But memories are short. If they have a good sale a lot of black women will ignore the insult. And who knows. Maybe that kind of advertising will actually attract some white customers.


  9. Between a busy weekend and prepping for vacation next week, I’ll be away for a bit. However, in the spirit of this thread, I’m gonna sign off with a bit of music from Leon Bridges, with his old school vibe ode to Brown skin girls:

    See y’all when I see you!


  10. One thought on Ms. Theron’s abuse of her son is that perhaps the big media have taken a hint from what happened to others that took a stand against various expressions of transgenderism. For example, it cost the state of North Carolina several games tournaments, cost the governor his job, etc.–and that in the Bible Belt no less, when the obvious fact is that the North Carolina law was primarily directed at the possibility that people on Meghan’s List would use the ladies’ room to molest people., not the transgender specifically.

    Couple that with the fact that the case with Ms. Theron is more ambiguous–I don’t know her son to know whether he really identifies as female, or whether it’s simply an issue of Ms. Theron doing something “trendy”–and I really can’t blame black magazines for declining to play with fire. I think I get why others did, though. Something like “appreciate you keeping this person from starving, but he’s not your toy to play with.” Or likely something far more emphatic.

    And on the hair stuff, I’m no great expert for obvious reasons on the black experience, and Mrs. Bubba’s hair isn’t especially curly, but I might still see if something like that would help with the dryness that comes with the years…..and for reference, the founder appears to be Liberian. Not a big deal, but for reference–I just took a look at linguistic and tribal maps of the region, and all I can say is “wow, that’s complicated.”


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